By Micheline Maynard
Yet, The Atlantic Cities reports that Vegas might wind up being a major laboratory for the future of car ownership. Specifically, the idea comes from Project 100, which has been launched by Tony Hsieh, the chief executive of Zappos, the online shoe retailer that is based downtown.
Project 100’s name derives from the quantity of vehicles it plans to offer, according to Cities: “100 Tesla S sedans equipped with professional drivers (a la Uber), 100 short-range electric vehicles you drive yourself (e.g. Zipcar or Car2go), 100 bicycles for sharing, and shuttles with 100 stops across the area. At launch, however, the service will be much smaller. No drivers, no shuttles — only a trolley car on an infinite loop and a handful of Teslas rentable by the minute or hour.”
While apparently a first for America, something like it has been tried in Germany. Continue reading